Why did I do that?
Is what I ask myself, each time I purchase a new product, or flinch at an advertisement. As a marketer in the era of consumerism, I walk the tightrope between being a skeptical consumer and a seller who wants to scale. And I find an uncanny thrill in learning what makes consumers tick and why.
This blog is where I observe the world through the lens of marketing and consumer behavior, and explore success stories in branding, creative campaigns and consumer technology.
Recent Writings
Other People Teach Us How To Live
Every now and then when I’m doing something I pause and remember. “Hey, I learned this from ___.” As though everything I’ve ever known, the way I’m doing the things I do now, it’s all because I learned it from someone. I always start my article edits with a note of praise, because that’s how…
Why Do We Root For The Underdog?
My two favorite girl groups had comeback last month. Aespa is backed by Korea’s biggest entertainment powerhouse, and all their tracks are created by top producers. Meanwhile G-Idle is from a smaller company, writes their own songs, comes up with their own concepts. I found myself checking their stats every day, wishing that G-Idle’s song…
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“The important thing is not to stop questioning. Curiosity has its own reason for existing.”
ALBERT EINSTEIN
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Vicky Giap 